Joseph was a child of the 70's and 80's. He didn't grow up with TV and computer games but with bicycles, fire, hammers and spanners. Building 3 story sheds with wood 'liberated' from the pipe laying works and go karts from old prams gave him the ability to create fun things from scrap.
In late teenage years, music became the focus and Joseph got into the goth and then industrial music scene, singing in his band Killing For Pleasure he was an amazing frontman.
Real life came knocking and Joseph took a real job and then another and was doing rather well. However it wasn't really him and after an epiphany at Glastonbury Festival in 2002 he gave up the job to throw himself headlong into the world of entertainment!